The Business of Business, formerly known as Thinknum Media, is a media publication that drives insights using alternative data pulled from the Thinknum product. The platform was founded on the principle of data-driven news for the young and ambitious, focusing on raw and unfiltered content. Working with engineers, content writers and management to produce the end product, I was the sole designer — the goal was to completely redesign Thinknum Media’s brand and product.

The Business of Business utilizes Thinknum’s data throughout the site to drive business insights. We wanted to implement interactive media embeds (opposed to screenshots) and redesign the interface to distinguish the data from the Thinknum platform. We reached out to Pentagram to collaborate on a series of four interactive chart embeds (line, bar, map, pie) that fit within the brand identity. A new sub-palette was introduced to functionally be applied within the visualizations themselves.