External Data Conference

Aug 2019 – Nov 2019
Role: web, brand, production designer

External Data Conference key visual

EXDC, hosted and organized by Thinknum, was the world’s first annual conference focused on applications of external data for business, investor and media intelligence. The event was held in The Times Center in New York City, in November of 2019. I was the sole designer of the conference, from branding to production.

The Brand

External → Extend.

EXDC brand overview

Logo & wordmark

The driving factor for the brand was the word “external”, and using the verbiage to play on the concept of extension. I took this to design the logo, utilizing dots that extended to lines. This would later inform the brand system as a whole by incorporating the same shapes in different deliverables.

EXDC logo motion
EXDC wordmark and logo

Typography & color

The color palette also followed the same thought process and used a gradient as an overarching group, followed by key selections within that gradient. Each of these key colors represented a specific sector topic that was covered in the conference.

Touchpoints

Designing for all channels.

Website

The site detailed what the event was about, what external data is, past speakers / sponsors, signups, as well as videos of talks from the past event.

Promotion

Emails, social posts, and physical billboard ads were designed to get traction for the event and acquire signups.

EXDC Eventbrite page

The Show

Designing the experience.

EXDC show overview

Tangibles

Day-of-show deliverables and gifts were designed and produced, including a leaflet, badges, t-shirt, tote, and notebook.

EXDC badges
EXDC leaflet
EXDC t-shirt, tote, and notebook

The experience

Worked with Sets & Effects to produce a cohesive environmental experience for the event at The Times Center.

Stage mockup
Step and repeat
Environmental pillars